Archive for the ‘Web Marketing News’ Category

Useful new feature added to Wordpress to help you attract new Twitter followers

Wednesday, June 8th, 2011

Just found the following link http://en.blog.wordpress.com/2011/05/31/twitter-follow-button/ that I think will be interesting to all wordpress users

This is a very useful tool to help integrate your blogging and social media activities

At bNetCentric we strongly believe that your blog should be at the centre of your marketing activity and this new feature really helps

Certainly would this will become a useful tool as part of our Modern Marketing Systems

Find out more about our Modern Marketing Systems and how they could help your business

Tuesday, May 31st, 2011

New WordPress Plugin for multi country websites

Wednesday, March 23rd, 2011

Recently searched the WordPress Plugin directory to try and find a plug in that would add flags to the top corner of a client website so that when clicked they would

  • Remember what country the user was from for their next visit (add a cookie)
  • This then enable us to create different page content dependant on the visitors selected country

For www.easypromo3d.co.uk this was really important as the company sells globally and wanted a different price list for each country. The plug in also means that they can create a separate pages (same navigation) for multiple countries.  By default website pages for different countries are the same unless country short code added to a page)

As this seems a gap in the comprehensive wordpress plug in directory we will now package this extention so it is available commercially

Are website designers providing the right service?

Wednesday, February 16th, 2011

We have been doing a lot of thinking about the way websites are sold and built and think changing times call for a change in the way websites are sold. Companies now need to focus on publishing content such as blogs, videos and knowledge bases on a daily basis. Gone are the days when you could afford to invest a lot in a fancy website and leave it alone

For these reasons we are changing our selling model to providing free setup and configuration on all template driven websites that way we can integrate all the useful updating tools in a customer website, help with marketing ideas and generally add value on an on going basis.  Our customer can then invest the same but see a clearer return on their investment and hopefully everybody is happy

The website whether marketing / catalogue or ecommerce is now so important for every business you just cannot afford to leave it alone and you have to keep adding valuable customer centric content

Take a look at our Magento and WordPress catalogue pages for more information on the new pricing model and to find out how we think websites should be sold

Is SEO really that complicated?

Wednesday, February 9th, 2011

For those of you that have been ripped off by an SEO company I thought you might appreciate the following thoughts. Too many companies out there charge a lot of money for not doing a lot. When you try and pin down what they actually do, you are often told they cannot explain the whole process and you are given a very vague description

We have spent some time looking at this area and have put together the following SEO checklist of key activities that if you follow them all are guaranteed to improve your search engine ranking and hence sales leads

Once you learn what to do they are not highly technical actions and do make sense, most people can be trained to do them and you certainly do not need to pay a fortune for somebody to do them for you

That said there is also no doubt that a good SEO company can delivery great returns – the problem is nowdays everyone is an SEO expert

In my opinion SEO is all about learning the key drivers of the search engine ranking systems (algorithms) and then doing all the tasks on the checklist on a consistent basis (not some magic formula that you can buy). It is all about creating useful content and regular basis and making sure your target market knows about it. Like many tasks in business it is about doing lots of different things well on a regular basis

Happy to share the key principles for free and we can also provide low costs services for clients who want a transparent SEO service

PS – We need to practise what we preach as well as our own SEO is not very good at the moment!!!