For those of you that have been ripped off by an SEO company I thought you might appreciate the following thoughts. Too many companies out there charge a lot of money for not doing a lot. When you try and pin down what they actually do, you are often told they cannot explain the whole process and you are given a very vague description
We have spent some time looking at this area and have put together the following SEO checklist of key activities that if you follow them all are guaranteed to improve your search engine ranking and hence sales leads
Once you learn what to do they are not highly technical actions and do make sense, most people can be trained to do them and you certainly do not need to pay a fortune for somebody to do them for you
That said there is also no doubt that a good SEO company can delivery great returns – the problem is nowdays everyone is an SEO expert
In my opinion SEO is all about learning the key drivers of the search engine ranking systems (algorithms) and then doing all the tasks on the checklist on a consistent basis (not some magic formula that you can buy). It is all about creating useful content and regular basis and making sure your target market knows about it. Like many tasks in business it is about doing lots of different things well on a regular basis
Happy to share the key principles for free and we can also provide low costs services for clients who want a transparent SEO service
PS – We need to practise what we preach as well as our own SEO is not very good at the moment!!!