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EMail marketing is often a forgotten tool nowadays as companies focus more and more on improving their google rankings

However at bNetCentric we are finding that well targeted permission based email is a quicker and easier way to increase website visitors and really should not be ignored as part of your digital marketing strategy

ECommerce giants amazon.com are certainly very active practitioners of email marketing to drive sales and visitors by sending you emails with content driven by your previous activity on their website. This is not rocket science but is very effective and certainly a strategy we like to help our clients replicate

Over the last few weeks I have been approached by several clients looking to boost website visitors and in each case we have constructed a simple well targeted email campaign which has doubled visitor numbers to their website

We use a package called eMarketing Manager which although not the cheapest email marketing software has all the features to enable us to create intelligent well targeted campaigns

• Enables you to target people based on previous responses to emails
• Easy to create lists with segments based on any criteria
• Very easy to set up autoresponders or chain emails to automate the marketing process
• Can be linked directly to your website to collect new emails and manage unsubscribes

Whatever package you use our advise and experience says do not ignore email marketing it is usually cheaper than SEO and gives you a more instant and direct response

Our Getting Ready for eMail Marketing checklist may also be useful to help you get started